Name: Perfume Advertisement
Price: 52.66 EUR
Availability: InStock
Author: Mayer Taylor
ISBN: 9783656587897

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Type

Physical Book

Publisher

Grin Verlag

Author

Mayer Taylor

Language

English

Pages

104

Format

Paperback

ISBN13

9783656587897

Perfume Advertisement

Mayer Taylor (Author) · Grin Verlag · Paperback

New Book Imported to Netherlands

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Synopsis "Perfume Advertisement"

Thesis (M.A.) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Kent, course: MASTER OF ARTS, language: English, abstract: When opening a women's magazine from the 1970s you immediately notice the provocative perfume advertisements that sometimes featured a highly sexualized idea of women and men. This thesis compares perfume advertisements featured in Cosmopolitan and Redbook magazines. By using qualitative and quantitative content analysis when analyzing the various perfume advertisements, the messages of these advertisements were analyzed. Advertisements of perfume products create and reflect cultural notions regarding the status of women and gender roles. Trends from Cosmopolitan and Redbook perfume advertisements revealed:

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Perfume Advertisement - Mayer Taylor

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