Name: Perspectives in Marketing, Innovation and Strategy (Contemporary Management Practices)
Price: 254.82 EUR
Availability: InStock
Author: Philip Kotler
ISBN: 9781032360898

portada Perspectives in Marketing, Innovation and Strategy (Contemporary Management Practices)

Perspectives in Marketing, Innovation and Strategy (Contemporary Management Practices)

Type

Physical Book

Author

Philip Kotler

Publisher

Routledge India

Language

English

Pages

294

Format

Hardcover

ISBN13

9781032360898

Edition No.

Perspectives in Marketing, Innovation and Strategy (Contemporary Management Practices)

Philip Kotler (Author) · Routledge India · Hardcover

Cheaper New Book Imported to Netherlands

Delivery: 26 Aug - 03 Sep

254,82 €

Faster New Book Imported to Netherlands

Delivery: 10 Aug - 12 Aug

258,18 €

Import costs and 9% BTW included in the price ✅

254,82 €

Add to Wishlist

Synopsis "Perspectives in Marketing, Innovation and Strategy (Contemporary Management Practices) "

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.

Philip Kotler

(Author)

View Author's Page

Philip Kotler (n. 1931) es un economista y profesor estadounidense, considerado una de las máximas autoridades mundiales en mercadotecnia. Doctorado en Economía por el MIT y con estudios en la Universidad de Chicago y Harvard, ha ejercido gran parte de su carrera en la Kellogg School of Management de la Northwestern University. Su visión ha transformado la disciplina del marketing, pasando de un enfoque meramente comercial a una perspectiva integral que incluye la responsabilidad social, la sostenibilidad y la innovación tecnológica.

Autor de más de sesenta libros, entre los que destaca Marketing 6.0, Kotler ha introducido conceptos que hoy son pilares de la gestión empresarial, como el marketing social, el marketing 3.0 y la importancia del valor compartido. Su obra ha sido traducida a decenas de idiomas y utilizada como referencia académica en todo el mundo, consolidándolo como un pensador clave en la evolución del marketing contemporáneo.

See less