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portada Persuasive Message Design
Type
Physical Book
Publisher
Author
Year
2026
Pages
320
Format
Paperback
Dimensions
25.4x17.8 cm
ISBN13
9781032588278

Persuasive Message Design

Katharine J. Head;Nancy Grant Harrington (Author) · Routledge · Paperback

Persuasive Message Design - Katharine J. Head;Nancy Grant Harrington

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Synopsis "Persuasive Message Design"

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.

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