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portada Political Marketing: Theory and Concepts
Type
Physical Book
Publisher
Author
Language
English
Pages
224
Format
Hardcover
ISBN13
9780857025807
Edition No.
1

Political Marketing: Theory and Concepts

Ormrod Robert P.; Henneberg Stephan C.; O'shaughnessy Nicholas J. (Author) · Sage Publications Ltd · Hardcover

Political Marketing: Theory and Concepts - Ormrod Robert P.; Henneberg Stephan C.; O'shaughnessy Nicholas J.

New Book Imported to Netherlands
Delivery: 26 Aug - 02 Sep Shipping: 11 to 14 business days.
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Synopsis "Political Marketing: Theory and Concepts "

Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O′Shaughnessy, Queen Mary, University of London

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