Name: Process-based Strategic Planning
Price: 75.28 EUR
Availability: InStock
Author: Brown, Joseph
ISBN: 9781981295333

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portada Process-based Strategic Planning

Type

Physical Book

Author

Joseph Brown

Publisher

Createspace

Language

English

Pages

306

Format

Paperback

Dimensions

28.0 x 21.6 x 1.6 cm

Weight

0.71 kg.

ISBN13

9781981295333

Synopsis "Process-based Strategic Planning"

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

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Process-based Strategic Planning - Brown, Joseph

Synopsis "Process-based Strategic Planning"

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