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portada Product Competitive Intelligence
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9780999766941

Product Competitive Intelligence

James Michael (Author) · Zelfin Llc · Paperback

Product Competitive Intelligence - James Michael

New Book Imported to Netherlands
Delivery: 15 Oct - 22 Oct Shipping: 16 to 20 business days.
€ 34,62
Import costs and 9% BTW included in the price ✅
€ 34,62

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Synopsis "Product Competitive Intelligence"

Product Competitive Intelligence merges competitive intelligence, product intelligence, and micro-demographics intelligence to achieve increased perception into the triggers that motivate consumers in today's highly segmented markets. The competitive landscape spans competitors, vendors, customers, industries, products, and markets. Competitive intelligence involves the acquisition of information associated with these entities, which is analyzed to develop effective business strategies. Product Intelligence provides deep understanding, insights and analytics on a company's products and those of its competitors. Micro-demographics intelligence provides understanding of the interests, needs, and values of the members of the core groups constituting the consumer base of a product, service, or system. The goal of merging these three analytical approaches is the derivation of superiority metrics which form the basis of the value propositions that appeal to these consumers. Through targeted marketing these value propositions are delivered to the consumers in each segment.

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The book is written in English.

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The binding of this edition is Paperback.

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