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portada product planning essentials
Type
Physical Book
Author
Publisher
Year
2000
Language
English
Pages
264
Format
Hardcover
Dimensions
24.1x15.3x1.9 cm
Weight
0.47 kg.
ISBN
0761919988
ISBN13
9780761919988
Categories

product planning essentials

Kenneth B. Kahn (Author) · Sage Publications, Inc · Hardcover

product planning essentials - Kahn, Kenneth B.

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Synopsis "product planning essentials"

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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The binding of this edition is Hardcover.

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