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portada Psychology and Globalization: Cross-Cultural Perspectives on Business
Type
Physical Book
Publisher
Author
Language
English
Pages
64
Format
Paperback
Dimensions
22.9 x 15.2 x 0.4 cm
ISBN13
9786209435065

Psychology and Globalization: Cross-Cultural Perspectives on Business

Rivera Vilchez, Krista Leonela; Rivera Vilchez, Mohema Alexandra (Author) · Our Knowledge Publishing · Paperback

Psychology and Globalization: Cross-Cultural Perspectives on Business - Rivera Vilchez, Krista Leonela; Rivera Vilchez, Mohema Alexandra

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Synopsis "Psychology and Globalization: Cross-Cultural Perspectives on Business"

This book analyzes the relationship between cross-cultural psychology and international business to understand how culture influences human behavior in globalized contexts. Through recognized theories, it examines how values, norms, and perceptions shape communication, leadership, negotiation, and consumer behavior. It also addresses expatriate adaptation, digital transformation, global innovation and social responsibility, showing how psychological processes impact business management. The book highlights that emotional and cultural intelligence are essential competencies for leading diverse teams and facing today's challenges, while diversity can become a source of creativity if properly managed. Overall, the book offers a comprehensive vision that combines cultural analysis, international strategy and understanding of human behavior to strengthen competitiveness and promote more ethical and inclusive organizations.

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The binding of this edition is Paperback.

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