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portada Public Relations Strategy
Type
Physical Book
Publisher
Author
Year
2026
Language
English
Pages
316
Format
Paperback
Dimensions
22.9x15.2x2 cm
ISBN13
9781487567019

Public Relations Strategy

Xi (Author) · University of Toronto Press · Paperback

Public Relations Strategy - Xi

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Synopsis "Public Relations Strategy"

This book offers a clear and practical introduction to public relations strategy. It explains how organizations plan, carry out and evaluate communication with their publics, from research and goal setting to messaging, media relations and reputation management. A useful resource for students, instructors and professionals who want to understand the strategic role of public relations today.

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The book is written in English.

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The binding of this edition is Paperback.

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