Name: Recognise me
SKU: 61097525
Price: 57.62 EUR
Availability: InStock
Author: Ken Cato

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Type

Physical Book

Publisher

Artista Pub

Author

Ken Cato

Language

English

Format

Hardcover

ISBN13

9780895381293

Recognise me

Ken Cato (Author) · Artista Pub · Hardcover

New Book Imported to Netherlands

Delivery: 18 Sep - 24 Sep

€ 57,62

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Synopsis "Recognise me"

Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brand's identity makes an enterprise's strategy visible. Brand design is the ultimate factor that drives an enterprise towards recognition. Ken Cato in Recognise Me draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries and in almost every imaginable area of business. By focusing intently on many examples of brand design and use, Cato shows how great brands are made by those who know and respond to them. His insights are interspersed throughout with those of leading personalities in business, the arts and community, emphasizing the exceptional significance today of effective brand identity.

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Recognise me - Ken Cato

Synopsis "Recognise me"

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