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portada Relationship Marketing
Type
Physical Book
Publisher
Author
Language
English
Format
Hardcover
ISBN13
9781138136946

Relationship Marketing

Martin Christopher Adrian Payne David Ballantyne (Author) · Routledge Chapman Hall · Hardcover

Relationship Marketing - Martin Christopher Adrian Payne David Ballantyne

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Synopsis "Relationship Marketing"

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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The book is written in English.

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The binding of this edition is Hardcover.

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