Hallo! Tracked shipping to Netherlands with Delivery Duty Paid for just €7 

Ship to
Netherlands
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives)
Type
Physical Book
Publisher
Author
Language
English
Pages
208
Format
Paperback
ISBN13
9780367516666
Edition No.
1

Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives)

Zuohao Hu (Editor), Xi Chen (Editor), Zhilin Yang (Editor) (Author) · Routledge · Paperback

Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives) - Zuohao Hu (Editor), Xi Chen (Editor), Zhilin Yang (Editor)

Cheaper New Book Imported to Netherlands
Delivery: 04 Sep - 11 Sep Shipping: 18 to 22 business days.
€ 54,50
Faster New Book Imported to Netherlands
Delivery: 14 Aug - 18 Aug Shipping: 4 to 5 business days.
€ 80,55
Import costs and 9% BTW included in the price ✅
€ 54,50

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Research Frontiers on the International Marketing Strategies of Chinese Brands (China Perspectives) "

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews