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portada Research Methods in Business Studies
Type
Physical Book
Author
Publisher
Year
2020
Language
English
Pages
300
Format
Hardcover
Dimensions
24.6x17.5x2 cm
Weight
0.82 kg.
ISBN13
9781108486743
Edition No.
0005
Categories

Research Methods in Business Studies

Pervez Ghauri (Author) · Kjell Grønhaug (Author) · Roger Strange (Author) · Cambridge University Press · Hardcover

Research Methods in Business Studies - Ghauri, Pervez ; Grønhaug, Kjell ; Strange, Roger

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Synopsis "Research Methods in Business Studies "

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

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