Name: Retail Internationalization in China: Expansion of Foreign Retailers
Price: 54.16 EUR
Availability: InStock
Author: Siebers, L. Qixun
ISBN: 9781349332816

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portada Retail Internationalization in China: Expansion of Foreign Retailers

Retail Internationalization in China: Expansion of Foreign Retailers

Type

Physical Book

Author

L. Qixun Siebers

Publisher

Palgrave MacMillan

Language

English

Pages

208

Format

Paperback

Dimensions

23.4 x 15.6 x 1.2 cm

Weight

0.33 kg.

ISBN13

9781349332816

Synopsis "Retail Internationalization in China: Expansion of Foreign Retailers"

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

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Retail Internationalization in China: Expansion of Foreign Retailers - Siebers, L. Qixun

Synopsis "Retail Internationalization in China: Expansion of Foreign Retailers"

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