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portada Rural Marketing
Type
Physical Book
Publisher
Author
Language
English
Format
Hardcover
ISBN13
9781032518756

Rural Marketing

Sanal Kumar Velayudhan (Author) · Taylor &Amp; Francis 2024-02-14, New Delhi, · Hardcover

Rural Marketing - Sanal Kumar Velayudhan

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Synopsis "Rural Marketing"

Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.

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The book is written in English.

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