Name: Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy)
Price: 29.94 EUR
Availability: InStock
Author: R. Bradley Mackay; Peter Mckiernan
ISBN: 9781108469005

portada Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy)

Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy)

Type

Physical Book

Publisher

Cambridge University Press

Author

R. Bradley Mackay; Peter Mckiernan

Year

2018

Language

English

Pages

Format

Paperback

ISBN13

9781108469005

Synopsis "Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy) "

This Element infuses established scenario planning routines with an exploration of cognitive reasoning, by contextualising scenario thinking within the wider human endeavour of grappling with future uncertainties. A study of ancient civilisations shows that scenario thinking is not new, but has evolved significantly since ancient times. By de-coupling scenario thinking from scenario planning, it is elevated as the essential ingredient in managerial foresight projects. The historical theme continues, focussing on the evolution of modern scenario planning, by way of the French and Anglo-American schools of thought, using the intuitive logics methodology. Archival research has discovered early contributions in the UK around the development and use of scenario thinking in public policy, which has been overlooked in many received histories. Finally, the usefulness of scenario thinking for strategic management is challenged here and the argument that it is a heuristic device for overcoming cognitive biases and making better strategic decisions is refined.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy) - R. Bradley Mackay; Peter Mckiernan

Synopsis "Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy) "

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery