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portada Selling the Invisible: A Field Guide to Modern Marketing
Type
Physical Book
Author
Publisher
Year
2012
Language
English
Pages
272
Format
Paperback
Dimensions
18.8 x 12.7 x 2.0 cm
Weight
0.20 kg.
ISBN
0446672319
ISBN13
9780446672313
Edition No.
1
Categories

Selling the Invisible: A Field Guide to Modern Marketing

Harry Beckwith (Author) · Grand Central Publishing · Paperback

Selling the Invisible: A Field Guide to Modern Marketing - Beckwith, Harry

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Synopsis "Selling the Invisible: A Field Guide to Modern Marketing "

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

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