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portada Sensory Marketing
Type
Physical Book
Publisher
Author
Year
2009
Language
English
Pages
183
Format
Hardcover
Weight
1.00
ISBN
0230576575
ISBN13
9780230576575
Edition No.
2009
Categories

Sensory Marketing

Hultã©N,Broweus,Dijk,Van Dijk (Author) · Palgrave Macmillan · Hardcover

Sensory Marketing - Hultã©N,Broweus,Dijk,Van Dijk

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Synopsis "Sensory Marketing "

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

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