Name: Services Marketing: People, Technology, Strategy (Ninth Edition)
Price: 184.34 EUR
Availability: InStock
Author: Wirtz, Jochen ; Lovelock, Christopher
ISBN: 9781944659790

Select your country

Americas

Europe

Rest of the world

portada Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Ninth Edition)

Type

Physical Book

Author

Jochen Wirtz

Christopher Lovelock

Publisher

World Scientific Publishing Company

Language

English

Pages

684

Format

Hardcover

Dimensions

27.9 x 21.1 x 2.8 cm

Weight

1.59 kg.

ISBN13

9781944659790

Synopsis "Services Marketing: People, Technology, Strategy (Ninth Edition)"

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Services Marketing: People, Technology, Strategy (Ninth Edition) - Wirtz, Jochen ; Lovelock, Christopher

Synopsis "Services Marketing: People, Technology, Strategy (Ninth Edition)"

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery