Name: Strategic Intent
SKU: 51876051
Price: 21.65 EUR
Availability: InStock
Author: Hamel, Gary ; Prahalad, C. K.
ISBN: 9781633694989

Type

Physical Book

Author

Gary Hamel

C. K. Prahalad

Publisher

Harvard Business Review Press

Year

2010

Language

English

Pages

110

Format

Hardcover

Dimensions

20.3x12.7x1 cm

Weight

0.25 kg.

ISBN13

9781633694989

Synopsis "Strategic Intent "

In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: "Beat Xerox"; "encircle Caterpillar." Then they rally the organization to close the gap by setting challenges that focus employees' efforts in the near to medium term: "Build a personal copier to sell for $1,000"; "cut product development time by 75%." Year after year, they emphasize competitive innovation--building a portfolio of competitive advantages; searching markets for "loose bricks" that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leader's rules. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to playing an endless game of catch-up.

Gary Hamel

(Author)

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Gary Hamel is one of the most influential and iconoclastic business thinkers in the world. Founder of Strategos, he has worked with leading companies worldwide and is a dynamic and sought-after management speaker. Professor of Strategic and International Management at the London Business School for over 30 years and distinguished professor at Harvard Business School. In 2008, the prestigious Wall Street Journal ranked Hamel as one of the most influential business experts in the world.

He is the director of the Management Lab. He pioneered concepts such as "strategic intent" or "core competence", now so widespread and that revolutionized business management in companies around the world.

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