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portada Strategy and Success Factors of Business Schools
Type
Physical Book
Year
2016
Language
English
Pages
284
Format
Paperback
ISBN13
9783658145187
Edition No.
1

Strategy and Success Factors of Business Schools

Anne Kathrin Adam (Author) · Springer Gabler · Paperback

Strategy and Success Factors of Business Schools - Anne Kathrin Adam

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Synopsis "Strategy and Success Factors of Business Schools "

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

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The book is written in English.
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