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portada Structured Creativity Formulating an Innovation Strategy
Type
Physical Book
Publisher
Author
Language
English
Pages
241
Format
Paperback
ISBN13
9781349542802

Structured Creativity Formulating an Innovation Strategy

T. Sauber (Author) · Palgrave · Paperback

Structured Creativity Formulating an Innovation Strategy - T. Sauber

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Synopsis "Structured Creativity Formulating an Innovation Strategy "

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

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The book is written in English.

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The binding of this edition is Paperback.

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