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portada Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives(Palgrave Macmillan Ltd)
Type
Physical Book
Publisher
Author
Language
English
Format
Hardcover
ISBN13
9783031834639

Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives(Palgrave Macmillan Ltd)

Anani-Bossman Albert,Mudzanani Takalani E.,Pillay Devika (Author) · Palgrave Macmillan Ltd · Hardcover

Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives(Palgrave Macmillan Ltd) - Anani-Bossman Albert,Mudzanani Takalani E.,Pillay Devika

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Synopsis "Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives(Palgrave Macmillan Ltd)"

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it examines how organisations can create long-term societal value through sustainable practices. Reflecting the increasing pressure for organisations to adopt sustainability practices, the need for this book is rooted in what organisations in emerging economies stand to gain from the adoption and implementation of sustainable marketing strategies. Chapters address consumer behaviour and demonstrate best practices for integrating sustainability into marketing strategies. The opportunities and challenges associated with implementing sustainability strategies post-COVID are also explored. This book, therefore, offers essential pathways and shares evidence of sustainability marketing. Covering topics such as the sustainability marketing mix, social marketing, sustainable consumption, and the role of communication, it is a valuable contribution to the ongoing discussion on sustainability from the perspective of emerging economies.

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