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portada Sustainable Marketing Strategies. Principles and Practices for Responsible and Ethical Marketing
Type
Physical Book
Publisher
Author
Year
2026
Language
English
Pages
336
Format
Paperback
Dimensions
24.00 x 17.00 x 1.50 cm
ISBN13
9781398622647

Sustainable Marketing Strategies. Principles and Practices for Responsible and Ethical Marketing

Gillian Wilson (Author) · Kogan Page Ltd · Paperback

Sustainable Marketing Strategies. Principles and Practices for Responsible and Ethical Marketing - Gillian Wilson

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Synopsis "Sustainable Marketing Strategies. Principles and Practices for Responsible and Ethical Marketing"

Learn how to analyse critically how sustainable a company's communications and brand is, and how to create a sustainable marketing plan, with this postgraduate textbook,

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