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portada Swipe, Scan, Shop: Interactive Visual Merchandising
Type
Physical Book
Author
Publisher
Year
2021
Language
English
Pages
200
Format
Paperback
Dimensions
25.1x20.3x1.3 cm
Weight
0.64 kg.
ISBN13
9781350092877
Categories

Swipe, Scan, Shop: Interactive Visual Merchandising

Kate Schaefer (Author) · Bloomsbury Visual Arts · Paperback

Swipe, Scan, Shop: Interactive Visual Merchandising - Schaefer, Kate

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Synopsis "Swipe, Scan, Shop: Interactive Visual Merchandising"

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT: MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

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