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portada The Automotive Development Process: A Real Options Analysis
Type
Physical Book
Publisher
Author
Year
2006
Language
English
Pages
248
Format
Paperback
ISBN13
9783835004993
Edition No.
2006
Categories

The Automotive Development Process: A Real Options Analysis

Daniel SÖRensen (Author) · Deutscher Universitätsverlag · Paperback

The Automotive Development Process: A Real Options Analysis - Daniel SÖRensen

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Synopsis "The Automotive Development Process: A Real Options Analysis "

Motivated by Toyota's product development capabilities, Daniel Sörensen examines the question of how much to invest in pursuing parallel design alternatives. A real option to switch is modeled accounting for interproject correlations. Based upon economic theory, five principles for value-maximizing the product development process are presented.

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