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portada The Cable Empire Strikes Latin America: How American Pay-TV Conquered the Continent
Type
Physical Book
Author
Publisher
Language
English
Pages
358
Format
Paperback
Dimensions
21.6 x 14.0 x 1.9 cm
Weight
0.41 kg.
ISBN13
9781449961114
Categories

The Cable Empire Strikes Latin America: How American Pay-TV Conquered the Continent

Luiz Guilherme Duarte Phd (Author) · Createspace · Paperback

The Cable Empire Strikes Latin America: How American Pay-TV Conquered the Continent - Duarte Phd, Luiz Guilherme

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Synopsis "The Cable Empire Strikes Latin America: How American Pay-TV Conquered the Continent"

In the mid-90s, a host of media companies ventured into Latin America, promoting a boom in the emerging pay-TV industry of the region. Not all companies survived though. What led to this industry expansion and the survivors' secret for success is the topic of this extensive first-hand account by media researcher Luiz G. Duarte, who experienced the ups and downs and lived to tell the story. Beyond an academic review of both the marketing and social sciences theories that could possibly explain the facts, the book also represents a detailed history of this industry trend for anyone interested in doing well in this business.

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