Competitors rarely beat you by being smarter. They beat you by training the whole market to look in the same direction - until the biggest opportunities sit in plain sight, unclaimed. The Competitor's Blind Spot is a practical guide to finding those openings: the customers everyone overlooks, the channels everyone dismisses, the pricing choices everyone copies, and the category "truths" nobody rechecks. Tarun Basrai gives you a clear framework for spotting market blind spots and turning them into focused moves before attention arrives. You will learn how to run sharp rival analysis by mapping what competitors optimise for - and what their incentives prevent them from doing. You will learn to treat customer frustration as opportunity data, revealing where real demand is leaking through workarounds, cancellations, and "good enough" compromises. You will see how underserved customers and non-consumption can hide in plain sight, not because the market is small, but because the category makes buying too hard, too risky, or too confusing. The book also shows how to find advantage in overlooked go-to-market channels, how to exploit pricing strategy gaps competitors cannot easily match, and how to challenge category assumptions that keep incumbents stuck. Built for leaders and teams who need durable, repeatable thinking (not hype), it helps you choose better bets, run faster experiments, and build an edge that stays coherent as copycats appear. If you have ever wondered why "best practice" keeps producing average results, this is your playbook for seeing differently - and moving earlier with intent. Read more
