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portada The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier
Type
Physical Book
Author
Publisher
Language
English
Pages
397
Format
Paperback
Dimensions
23.4 x 15.6 x 2.2 cm
Weight
0.59 kg.
ISBN13
9783030704261
Categories

The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier

Ben Vinod (Author) · Springer · Paperback

The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier - Vinod, Ben

New Book Imported to Netherlands
Delivery: 30 Jul - 03 Aug Shipping: 4 to 5 business days.
46,48 €
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Synopsis "The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier "

This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management.

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