Name: The Handbook of Marketing Research: Uses, Misuses, and Future Advances
Price: 256.86 EUR
Availability: InStock
Author: Rajiv Grover; Marco Vriens
ISBN: 9781412909976

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portada The Handbook of Marketing Research: Uses, Misuses, and Future Advances

The Handbook of Marketing Research: Uses, Misuses, and Future Advances

Type

Physical Book

Publisher

Sage Publications Ltd.

Author

Rajiv Grover; Marco Vriens

Year

2006

Language

English

Pages

720

Format

Hardcover

Weight

ISBN

141290997X

ISBN13

9781412909976

Edition No.

Synopsis "The Handbook of Marketing Research: Uses, Misuses, and Future Advances "

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

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The Handbook of Marketing Research: Uses, Misuses, and Future Advances - Rajiv Grover; Marco Vriens

Synopsis "The Handbook of Marketing Research: Uses, Misuses, and Future Advances "

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