Ship to
Netherlands
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada The Marketing Firm, Volume i: Recent Theoretical and Empirical Developments
Type
Physical Book
Publisher
Author
Language
English
Pages
363
Format
Hardcover
ISBN13
9783031915949

The Marketing Firm, Volume i: Recent Theoretical and Empirical Developments

Sigurdsson Valdimar,R. Foxall Gordon (Author) · Springer Nature B.V. · Hardcover

The Marketing Firm, Volume i: Recent Theoretical and Empirical Developments - Sigurdsson Valdimar,R. Foxall Gordon

Cheaper New Book Imported to Netherlands
Delivery: 18 Aug - 25 Aug Shipping: 12 to 16 business days.
173,08 €
Faster New Book Imported to Netherlands
Delivery: 06 Aug - 10 Aug Shipping: 4 to 5 business days.
237,20 €
Import costs and 9% BTW included in the price ✅
173,08 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "The Marketing Firm, Volume i: Recent Theoretical and Empirical Developments"

This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented strategies. It builds on earlier theoretical foundations, incorporating empirical studies across sectors like e-commerce, aviation, retail, and cosmetics. Volume I features nine conceptual and empirical chapters, each applying TMF to illustrate marketing firms' strategic responses to consumer behavior. Topics include co-creation, social media strategy, online review analysis, and firm performance metrics. The chapters examine bilateral contingencies, customer orientation, and reinforcement patterns using behavioural economics. Designed for both researchers and practitioners, this volume provides a rigorous yet accessible resource for understanding how marketing firms function in consumer-driven environments. It appeals to scholars in marketing, behavioral economics, and management, as well as professionals seeking to understand how customer interactions shape firm behavior and performance. The book deepens the interdisciplinary dialogue around marketing theory, strategy, and empirical application.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews