Name: The New Global Marketing Reality
Price: 59.91 EUR
Availability: InStock
Author: R. Brookes;R. Palmer
ISBN: 9781349509782

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portada The New Global Marketing Reality

Type

Physical Book

Publisher

Springer Nature B.V.

Author

R. Brookes;R. Palmer

Year

2003

Language

English

Pages

308

Format

Paperback

Dimensions

22.9 x 15.2 cm

ISBN13

9781349509782

The New Global Marketing Reality

R. Brookes;R. Palmer (Author) · Springer Nature B.V. · Paperback

New Book Imported to Netherlands

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59,91 €

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59,91 €

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Synopsis "The New Global Marketing Reality"

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

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The New Global Marketing Reality - R. Brookes;R. Palmer

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