Name: The Next Cmo: A Guide to Operational Marketing Excellence
Price: 31.70 EUR
Availability: InStock
Author: Mahoney, Peter ; Todaro, Scott ; Faulkner, Dan
ISBN: 9781480894129

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The Next Cmo: A Guide to Operational Marketing Excellence

Type

Physical Book

Author

Publisher

Year

2020

Language

English

Pages

174

Format

Hardcover

Dimensions

21.6 x 14.0 x 1.4 cm

Weight

0.36 kg.

ISBN13

9781480894129

Synopsis "The Next Cmo: A Guide to Operational Marketing Excellence "

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

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The Next Cmo: A Guide to Operational Marketing Excellence - Mahoney, Peter ; Todaro, Scott ; Faulkner, Dan

Synopsis "The Next Cmo: A Guide to Operational Marketing Excellence "

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