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portada The Opinion Makers: An Insider Exposes the Truth Behind the Polls
Type
Physical Book
Publisher
Author
Year
2009
Language
English
Pages
216
Format
Paperback
Weight
0.65
ISBN
0807042331
ISBN13
9780807042335

The Opinion Makers: An Insider Exposes the Truth Behind the Polls

David W. Moore (Author) · Beacon Press · Paperback

The Opinion Makers: An Insider Exposes the Truth Behind the Polls - David W. Moore

New Book Imported to Netherlands
Delivery: 01 Jul - 03 Jul Shipping: 4 to 5 business days.
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Synopsis "The Opinion Makers: An Insider Exposes the Truth Behind the Polls "

With a new afterword by the author Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore—praised as a "scholarly crusader" by the New York Times—reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, The Opinion Makers clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.

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