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portada the power of corporate communication,crafting the voice and image of your business
the power of corporate communication,crafting the voice and image of your businessthe power of corporate communication,crafting the voice and image of your business
Type
Physical Book
Author
Publisher
Year
2002
Language
English
Pages
294
Format
Hardcover
Dimensions
23.7 x 15.6 x 2.8 cm
Weight
0.57 kg.
ISBN
0071379495
ISBN13
9780071379496
Categories

the power of corporate communication,crafting the voice and image of your business

Paul A. Argenti (Author) · Janis Forman (Author) · McGraw-Hill Companies · Hardcover

the power of corporate communication,crafting the voice and image of your business - Argenti, Paul A. ; Forman, Janis

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Synopsis "the power of corporate communication,crafting the voice and image of your business"

Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field­­Paul Argenti is the author of 1994's groundbreaking Corporate Communication­­The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.

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