Name: The Sage Handbook of International Marketing
Price: 281.67 EUR
Availability: InStock
Author: Kotabe, Masaaki ; Helsen, Kristiaan
ISBN: 9781412934282

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The Sage Handbook of International Marketing

Type

Physical Book

Publisher

Sage Publications Ltd

Author

Kotabe, Masaaki ; Helsen, Kristiaan

Language

English

Pages

568

Format

Hardcover

Dimensions

24.4 x 18.3 x 4.1 cm

Weight

1.18 kg.

ISBN

1412934281

ISBN13

9781412934282

Synopsis "The Sage Handbook of International Marketing"

In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.

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The Sage Handbook of International Marketing - Kotabe, Masaaki ; Helsen, Kristiaan

Synopsis "The Sage Handbook of International Marketing"

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