Name: The small BIG: small changes that spark big influence
Price: 32.37 EUR
Availability: InStock
Author: Martin, Steve J. ; Goldstein, Noah ; Cialdini, Robert
ISBN: 9781455584253

portada The small BIG: small changes that spark big influence

The small BIG: small changes that spark big influence

Type

Physical Book

Author

Steve J. Martin

Robert Cialdini

Noah Goldstein

Publisher

Grand Central Publishing

Language

English

Format

Hardcover

Dimensions

23.1 x 16.3 x 2.8 cm

Weight

0.48 kg.

ISBN13

9781455584253

Synopsis "The small BIG: small changes that spark big influence"

At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented.Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.

Robert Cialdini

(Author)

View Author's Page

Robert B. Cialdini (Wisconsin in 1945), is an American psychologist, researcher, and writer, widely recognized for his studies on persuasion and influence. Considered a global authority in applied social psychology, his ideas have had a huge impact on the world of marketing, politics, and communication. Cialdini has been a professor at Arizona State University and has received multiple academic distinctions for his research and dissemination work. His work has influenced both the academic and business realms, helping to understand how people make decisions and how they can be ethically guided. His most influential work is Influence: The Psychology of Persuasion, published in 1984, where he presents six key principles of persuasion that have become a mandatory reference.

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