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portada The Sustainability Effect
Type
Physical Book
Author
Publisher
Language
English
Pages
175
Format
Paperback
Dimensions
21.6x14x1.1 cm
Weight
0.25 kg.
ISBN13
9781349543144
Categories

The Sustainability Effect

A. Brady (Author) · Palgrave MacMillan · Paperback

The Sustainability Effect - Brady, A.

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Synopsis "The Sustainability Effect"

Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.

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