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portada The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First
Type
Physical Book
Author
Publisher
Language
English
Pages
236
Format
Paperback
Dimensions
21.6 x 14.0 x 1.3 cm
Weight
0.28 kg.
ISBN13
9781734779905
Categories

The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First

Mike Sullivan (Author) · Michael Tuggle (Author) · Bizcompress · Paperback

The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First - Tuggle, Michael ; Sullivan, Mike

New Book Imported to Netherlands
Delivery: 24 Aug - 01 Sep Shipping: 16 to 20 business days.
24,96 €
Import costs and 9% BTW included in the price ✅
24,96 €

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Synopsis "The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First"

What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog(R) How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

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The book is written in English.

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The binding of this edition is Paperback.

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