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portada Trademarks
Type
Physical Book
Author
Publisher
Language
English
Pages
142
Format
Paperback
Dimensions
23.4x15.6x0.8 cm
Weight
0.23 kg.
ISBN13
9781349147212
Categories

Trademarks

Tom Blackett (Author) · Palgrave MacMillan · Paperback

Trademarks - Blackett, Tom

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Synopsis "Trademarks"

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

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