Name: Wettbewerbs- und Werberecht (in German)
SKU: 51818660
Price: 144.06 EUR
Availability: InStock
Author: Oliver Castendyk; Thomas Tobias Hennig; Ulrich Hildebrandt; Et Al.

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portada Wettbewerbs- und Werberecht (in German)

Type

Physical Book

Publisher

De Gruyter

Author

Oliver Castendyk; Thomas Tobias Hennig; Ulrich Hildebrandt; Et Al.

Year

2011

Language

German

Pages

480

Format

Hardcover

ISBN13

9783110248708

Edition No.

Synopsis "Wettbewerbs- und Werberecht (in German)"

Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as emblems and logos.

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Wettbewerbs- und Werberecht (in German) - Oliver Castendyk; Thomas Tobias Hennig; Ulrich Hildebrandt; Et Al.

Synopsis "Wettbewerbs- und Werberecht (in German)"

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