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portada What is Post Branding
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9789083270678

What is Post Branding

Grant Jason (Author) · Set Margins Pubn · Paperback

What is Post Branding - Grant Jason

5 estrellas - de un total de 5 estrellas 1 review
New Book Imported to Netherlands
Delivery: 23 Sep - 30 Sep Shipping: 11 to 15 business days.
€ 26,32
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€ 26,32

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Synopsis "What is Post Branding "

Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxyBrands aren't just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?A compact pocketbook composed of four main sections, What Is Post Branding? is a work of "practical theory." The first section, "DIS-BRANDED," consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, "Mixed Messages," is a provocative visual essay illuminating the texts' main themes. The third section, "Manual," presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with "Context," which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.

Customers reviews

Laura Londono Monday, May 05, 2025
Verified Purchase

El libro aborda temas importantes sobre cómo el branding es un arma de doble filo y cómo podemos abordarlo desde un punto de vista más crítico. Un libro indispensable para todas las personas que trabajamos en esta rama del diseño.

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The book is written in English.

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The binding of this edition is Paperback.

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