Jonah Berger
He is a marketing professor at the Wharton School of the University of Pennsylvania, where he researches the topics discussed in this book: social influence and how products or ideas achieve success
His studies have been published in journals of psychology, marketing, and economics, and have been referenced in The New York Times, The Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist, among others
Berger has been awarded various prizes for both his scholarship and his academic work
His studies have been published in journals of psychology, marketing, and economics, and have been referenced in The New York Times, The Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist, among others
Berger has been awarded various prizes for both his scholarship and his academic work
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