In February 2021, in the midst of the pandemic, with a failed venture and deep in debt, he started making grilling videos and quickly went viral thanks to the usefulness of his tips and his signature phrase: shall we dance a little?
Accompanied by his unique dance, which has now become a personal hallmark. "I didn't plan anything, I just remember that in school I was the stiffest, I was embarrassed to dance at parties, the dance you see on TikTok is the same as in real life, it just happened"
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