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Martin Eisend Books

We found 10 Books for martin eisend

Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

Martin Eisend; Alfred Kuss
Springer, 2019, 1 edition, Hardcover, New

€ 145,65
Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections

Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections

Bayón, Tomás ; Eisend, Martin ; Koch, Jochen
Springer, Paperback, New

€ 145,65
Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections

Dynamic Capabilities and Relationships: Discourses, Concepts, and Reflections

Bayón, Tomás ; Eisend, Martin ; Koch, Jochen
Springer, Hardcover, New

€ 145,65
Advances in Advertising Research (Vol. Vi): The Digital, the Classic, the Subtle, and the Alternative (European Advertising Academy)

Advances in Advertising Research (Vol. Vi): The Digital, the Classic, the Subtle, and the Alternative (European Advertising Academy)

Verlegh Peeter,Voorveld Hilde,Eisend Martin
Springer Gabler, 1 edition, Paperback, New

€ 63,75
Glaubwürdigkeit in der Marketingkommunikation: Konzeption, Einflussfaktoren und Wirkungspotenzial (Marketing-Management) (in German)

Glaubwürdigkeit in der Marketingkommunikation: Konzeption, Einflussfaktoren und Wirkungspotenzial (Marketing-Management) (in German)

Martin Eisend
Deutscher Universitätsverlag, 2003, Paperback, New

€ 73,62
Advances in Advertising Research Viii: Challenges in an age of Dis-Engagement (European Advertising Academy)

Advances in Advertising Research Viii: Challenges in an age of Dis-Engagement (European Advertising Academy)

Zabkar Vesna,Eisend Martin
Springer Gabler, 1 edition, Paperback, New

€ 53,61
Advances in Advertising Research (Vol. Vii): Bridging the gap Between Advertising Academia and Practice (European Advertising Academy)

Advances in Advertising Research (Vol. Vii): Bridging the gap Between Advertising Academia and Practice (European Advertising Academy)

Christodoulides George,Stathopoulou Anastasia,Eisend Martin
Springer Gabler, 1 edition, Hardcover, New

€ 97,63
advances in advertising research

advances in advertising research

Langner, Tobias ; Okazaki, Shintaro ; Eisend, Martin
Gabler Verlag, Hardcover, New

€ 53,61
Marketingkommunikation: Grundlagen, Wirkungsweise und Anwendung (in German)

Marketingkommunikation: Grundlagen, Wirkungsweise und Anwendung (in German)

Martin Eisend
Springer Gabler, Paperback, New

€ 41,60
Grundlagen empirischer Forschung: Zur Methodologie in der Betriebswirtschaftslehre (in German)

Grundlagen empirischer Forschung: Zur Methodologie in der Betriebswirtschaftslehre (in German)

Martin Eisend
Springer Fachmedien Wiesbaden, 2026, Paperback, New

€ 57,61
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