Matthew Dixon
Matthew Dixon is a renowned expert in sales, customer service, and customer experience. He is co-author of The Challenger Sale (2011), a work that revolutionized B2B sales techniques by identifying that the most successful salespeople are those who challenge and educate their customers. He has also co-written The Effortless Experience (2013), The Challenger Customer (2015), and The JOLT Effect (2022), focused on improving customer loyalty and overcoming indecision in sales
Dixon is co-founder of DCM Insights, a consultancy specialized in customer understanding. He holds a PhD in political economy from the University of Pittsburgh and has held executive positions at companies such as Tethr and Korn Ferry Hay Group. His research has been published on more than twenty occasions in Harvard Business Review, addressing key issues in sales and customer service.
Dixon is co-founder of DCM Insights, a consultancy specialized in customer understanding. He holds a PhD in political economy from the University of Pittsburgh and has held executive positions at companies such as Tethr and Korn Ferry Hay Group. His research has been published on more than twenty occasions in Harvard Business Review, addressing key issues in sales and customer service.
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