In the 1970s, Bandler collaborated with linguist John Grinder to develop NLP, based on modeling successful therapists such as Virginia Satir, Fritz Perls, and Milton Erickson. Together they published "The Structure of Magic" (1975), a fundamental work that introduced the principles of NLP and its focus on how people organize their subjective experience.
Throughout his career, Bandler has written numerous books and has offered seminars and international training, focused on personal change, effective communication, and human potential development. His innovative, often provocative style has influenced areas such as psychotherapy, coaching, education, and business. He is considered a key figure in the evolution of brief and result-oriented therapies.
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