Roger Martin
Roger L. Martin is a renowned Canadian strategic advisor and academic, noted for his innovative approach to business strategy. He has been the dean of the Rotman School of Management at the University of Toronto, where he promoted new perspectives in business management.
Among his most notable works is "Playing to Win: How Strategy Really Works" (2013), co-authored with A.G. Lafley, former CEO of Procter & Gamble. This book, considered a best seller by The Wall Street Journal and The Washington Post, describes the strategic approach that allowed P&G to double its sales and quadruple its profits under Lafley's leadership.
Among his most notable works is "Playing to Win: How Strategy Really Works" (2013), co-authored with A.G. Lafley, former CEO of Procter & Gamble. This book, considered a best seller by The Wall Street Journal and The Washington Post, describes the strategic approach that allowed P&G to double its sales and quadruple its profits under Lafley's leadership.
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