Vesta Lugg

Vesta Lugg is a singer, actress, influencer, and entrepreneur of 28 years. She is an Aries and she and her best friend Funky, her adopted dog, have built their life by challenging the structure of what is "correct" and finding new ways to forge their career path. Her TV career started in the youth series BKN and then as a panelist on various fashion shows. She is the founder of the digital media #MuyVesta, the most read magazine by Generation Z, and also of #MuyAgencia, an advertising agency that has handled several international campaigns for big brands. Negóciate is her first book and with it she aims to contribute a grain of sand to her community of followers and pass on the secrets and knowledge she would have loved to be accessible to everyone. Negóciate, her business and marketing book, is the first of several releases this year and she hopes to soon take it to a TED Talk.

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