Name: A Study on Pester Power
SKU: 68943430
Price: 72.01 EUR
Availability: InStock
Author: M, Bhuvaneswari
ISBN: 9786630361803

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Type

Physical Book

Publisher

LAP Lambert Academic Publishing

Author

M, Bhuvaneswari

Language

English

Pages

100

Format

Paperback

ISBN13

9786630361803

A Study on Pester Power

M, Bhuvaneswari (Author) · LAP Lambert Academic Publishing · Paperback

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Synopsis "A Study on Pester Power"

A Study on Creation among Children with reference to Coimbatore CityFamily as a consuming and decision making unit is a central phenomenon in marketing and consumer behavior. All family members play different roles in the process of buying any product or service. These roles are those of initiator, influencer and decision- maker. Children have come to constitute a very important consumer group and it starts when they are very young. Children are the segment in this study, focus is on influencing agent, because it show that children achieve to increase to buy the various kinds of pester power products .

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A Study on Pester Power - M, Bhuvaneswari

Synopsis "A Study on Pester Power"

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